Pricing & Your Home's Value
Everything in a sale flows from the list price. Price it right and you create competition; price it high and the home sits, goes stale, and ultimately sells for less than it would have. The starting point is choosing the right listing agent and building an honest valuation together.
When you interview agents, look past the listing-presentation polish and ask for the numbers:
- Their list-to-sale price ratio on recent listings — how close they get to (or above) ask
- Their average days on market compared to the area
- A concrete marketing plan — photography, staging, syndication, launch timing
- Local comparable knowledge that goes beyond an automated "Zestimate"
Be wary of any agent who wins the listing by quoting an unusually high price. Overpricing leads to reductions, longer days on market, and weaker negotiating leverage when an offer finally comes.
The Comparative Market Analysis (CMA)
Your agent's CMA looks at recently sold, currently active, and expired listings similar to yours in size, condition, and location, then adjusts for the differences to arrive at a supported price range. It is the difference between pricing on data and pricing on hope.
A note on commissions (post-2024)
Since the August 2024 NAR settlement, the fee you pay your listing agent and any compensation offered to the buyer's agent are negotiated separately. Buyers now sign written agreements with their own agents, so as the seller you decide whether — and how much — to offer toward the buyer's agent to widen your buyer pool. Your agent will walk you through the trade-offs.